"Enter.ru" Frozen Prices Campaign

For the spring of 2013, when the snow in Russia started to melt we came up with a campaign which strategy was to show that "while others raise their prices (according to rouble/dollar exchange rate), our prices remain the same (frozen)". 

The products were actually frozen inside large ice cubes and photographed in the studio. The trickiest part was to carry the cubes around as each weighted more than 100 kg. 

Date: 2013 / Client: Enter / Role: Creative Director, Art Director, Photographer / Tags: art direction, creative, ice, photography /